CoolFrames is an online store for eyeglass frames. The company’s traffic was constantly dropping and customers were leaving the site without completing their purchases. More than 80% of the visitors would usually leave the site without waiting for the page to fully load.
We audited the site and saw that the site had been under development for 12 years, and even then it wasn’t designed to scale. Any new feature was starting to affect the overall performance – for example, adding a new eyewear brand was causing all the other brands to slow down. The client was in a situation where any modification to the site would further reduce sales.
The outdated media formats, unoptimized databases, and backend were just the tip of the iceberg. The problem was in the architecture of the site in which the product sections of the site were in the same environment as the basic functions (shopping cart, payment) that were affecting each other’s performance. We completely solved this problem.
The number of visitors to the site have increased by 50% in the first two months after the upgrade. The share of SEO traffic increased by 60%. The server load has decreased: requests to databases have decreased by 80%. The site is actively working and scaling, new features are not reflected in the overall run time.