• You will be responsible to run the strategy around customers’ acquisition channels and business growth for the company
• Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. You will be playing a major role in enhancing brand awareness as well as driving website traffic and acquiring leads/customers
• You should be willing to get stuck in, with a very hands-on approach and work autonomously in a fast-paced, constantly changing environment

Key Responsibilities

This is a high-impact role. You will define go-to-market strategies, value proposition, messaging and execute PR activities for DevCube company

• Create and implement the marketing plan in alignment with overall business objectives, striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing to build a pipeline, as well as quick-wins to achieve targets
• Define and implement creative and non-traditional marketing tactics (traditional / email, digital, content) and channels (direct, partners) to drive customer acquisition
• Responsible for writing compelling marketing and promotional materials for a variety of services, developing compelling pitches and descriptions
• Streamline and monitor the existing customer acquisition process, to ensure better lead generation and faster deals closure
• Create and lead strategic marketing initiatives using data and analytics
• Develop and implement the best strategy for company digital channels

Requirements:

• Proven track record of increasing customer acquisition, engagement and retention and meeting/exceeding revenue and profitability goals
• At least 2-4 years of relevant B2B marketing, Product Marketing, or Business development experience, working at services companies is a significant advantage
• Flexible and able to manage multiple projects simultaneously, work within an ambiguous, fast-moving environment
• Self-starter with the ability to execute under deadlines. Being able to communicate well with teams from the US, Israel, Ukraine, Russia
• Good background in writing, journalism, advertising, marketing, copywriting, proofreading services, or relevant field
• Demonstrable experience in implementing data-led traditional and digital marketing strategies & using web analytics tools, content marketing, SEO & SEM
• Strong technical background and engineering skills
• Excellent verbal and written communication skills in the English language, preferably also Russian
• Experience in E-commerce, Cloud and IoT industries, a similar position in IT company is preferred